Marketing Guidelines

Use these guidelines any time Tabby appears in your communications: your own copy, your ads, your store. This page covers how to talk about Tabby: which message to lead with for your business, the approved language to use, the phrases to avoid and the disclaimers each market requires.

Choosing the right messaging

Tabby gives your shoppers more than one way to pay. The bigger the cart, the longer they can choose to spread it, from 4 months up to 12. What a shopper sees depends on their cart, not anything you configure. So tailor your copy to the plan that fits your typical basket.

Pay in 4

Splits any purchase into 4 payments. This is your default. It works for every cart size and every channel, so lead with it unless the rule below applies.

Pay over time

Offers longer plans on larger purchases. Shoppers can choose how long to spread the cost, up to 12 months. Pay over time is available on purchases above SAR 1,000 / AED 100. Lead with this messaging if you sell high-ticket items like electronics, furniture, jewellery or travel.

Core messages

These are your building blocks. Use them as-is or adapt within the approved language below.

Market		Lead message	Supporting line
KSA	Items under SAR 1,000	Pay it in 4	0% interest. No late fees.
	Items SAR 1,000 and over	Pay over time	Up to 12 months. No late fees.
UAE	Items under AED 100	Pay it in 4	No fees. No interest.
	Items AED 100 and over	Pay over time	4 interest-free payments or up to 12 months.

More approved phrases

You can copy and paste these directly:

Pay later with Tabby
Pay over time with Tabby
Tabby available at checkout
Get more time to pay with Tabby
Now accepting Tabby

What to avoid

Some phrases feel natural but create misleading impressions—and aren’t permitted. Here’s the full list.

Don’t say	Why	Say this instead
Free / it’s free / no cost	Misleading. Only Pay in 3 (KSA) and Pay in 4 (UAE) have no cost, so it doesn’t cover all scenarios.	Use the approved core messages above for your product and market.
Interest-free [standalone]	Only permitted paired with “when you pay in 4” in the UAE.	”4 interest-free payments or up to 12 months”—UAE only.
Instalments	We prefer “payments” because instalments have connotations of interest and fees.	4 payments
Affordable / cheap	Tabby doesn’t reduce the cost of a purchase.	Pay over time / spread your payments
No credit checks / instant approval / guaranteed acceptance	Customers are subject to eligibility criteria.	Select Tabby at checkout
Strapped for cash? / Don’t wait until payday	Encourages spending beyond means. We have an obligation to ensure our customers stay financially healthy.	Focus on flexibility and cash flow: “More flexibility with how you pay”, “More ways to pay, more room to plan”

Disclaimer requirements

Any communication referencing Tabby’s financial terms needs a disclaimer. No exceptions.

UAE disclaimer

Pay Later (Short Term Credit) is provided by Tabby LLC. Terms and conditions apply. For more information or to contact us, visit tabby.ai.

Saudi disclaimer

Shariah-compliant. Tabby Financing Company JSC is subject to the control and supervision of the Saudi Central Bank. Call us on 800 111 0999.

Brand usage

Always write Tabby with a capital T: not TABBY, not tabby
Use the Tabby logo and assets as provided. Don’t modify colours, proportions or fonts
Don’t refer to Tabby as a credit card or loan. It’s buy now, pay later or flexible payments

​Choosing the right messaging

​Pay in 4

​Pay over time

​Core messages

​More approved phrases

​What to avoid

​Disclaimer requirements

​UAE disclaimer

​Saudi disclaimer

​Brand usage